David Jones Beauty Cut
A Cut Above the Rest
Introducing The Beauty Cut, by David Jones – a cut above the rest, for the beauty obsessed. We were appointed by Australian luxury department store David Jones to create and launch a beauty platform aimed at disrupting the highly competitive online beauty sphere.
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The challenge was to ensure David Jones’ offering was standout compared with local and international competitors by honing in on their innovation, variety and exclusive access to brands and experts and curating the best in beauty. PSS was involved in every step of the way, from initial ideation, strategy & naming of the platform to ongoing content creation for all online channels.
Out Impact
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