Lunar New Year '22 by David Jones | Paper Stone Scissors

Lunar New Year ’22 by David Jones

Tiger in the City

The David Jones 2022 Lunar New Year campaign showcases a collection of the world’s most luxurious goods with the most beautiful of creatures, the tiger.

Drawing on a deep cultural understanding of the symbolism and meaning imbued in traditional Lunar New Year storytelling and celebrations, we developed a campaign to celebrate the majesty and mystery of the tiger.

Our Impact

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Project Description

Acknowledgement to Country

Paper Stone Scissors acknowledges the Traditional Custodians of the lands on which we operate, the Wurundjeri Woi Wurrung people of the Kulin Nation and the Gadigal people of the Eora Nation. We pay our respects to Aboriginal and Torres Strait Islander Elders past, present and emerging, and recognise their continuing connection to land, waterways and community.