Menswear SS21 by David Jones
Into The Future
Following the success of our partnership with The Beauty Cut by David Jones, Paper Stone Scissors was appointed as the agency on record for Mr. Jones. Our debut project with the brand kicked off with an exclusive profile on Australian actor Chris Pang. Known for his advocacy on diversity and representation in Australia’s entertainment industry, Chris perfectly embodies the modern, optimistic spirit of Spring/Summer 2021. Smart, sophisticated, and effortlessly grounded, he’s the ideal voice to lead the charge in reshaping the future of menswear.
Introducing Authenticity
Our collaboration with David Jones has evolved into a powerful, insight-driven creative partnership. We worked closely together to develop content that’s not only tailored for tomorrow’s consumer but also positioned with an online-first strategy. As consumer appetites for content continue to grow, we pushed the boundaries of rich storytelling, ensuring the campaign stood out in a saturated market. The result is an engaging, forward-thinking representation of the brand, led by an authentic and compelling voice.
