Rollie Nation takes a positive step change towards innovation with new product launch NitroBounce™ first seen on feet in Australia. We created a suite of launch assets across stills, motion, design and copywriting to highlight a new player within the sneaker market. Anchored in technological product advancements, we stepped up the energy with professional dancers Olivia Lee Carniato and Stephen Perez to switch up the performance perspective and align with the positive brand vision.