Continuing our re-positioning partnership with FILA China, we were brought on to launch the refreshed iconic TERATACH product through creation of stills and motion content for all their digital channels. Referencing the rich Italian heritage collection with contrasting modern detailing, we reflected a historic shoot setting through a contemporary lens.

Through trust of previous product launch successes with FILA China, we also branded the iconic TERATACH shoe with custom typography and design detailing.